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Marketing Tips from NewsletterMoxie

What to do about unengaged subscribers.

You’ve worked hard to grow your lead list – possibly spending a great deal of money to acquire your leads. While it can be exciting to see your lead list grow, it can also be frustrating to see your open rates decline due to the number of unengaged subscribers on your list.

As a best practice, we recommend periodically removing unengaged subscribers from your list. By doing this, your active list will perform better. This also allows you to target the unengaged individuals with a different message, a chance to reconnect, a survey or poll of interests, etc.

By scrubbing your list of unengaged subscribers, you’ll have a healthier list and a better return on your marketing investment.

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