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Marketing Tips from NewsletterMoxie

The Value of Video.

I am constantly tracking the results of our email sends to see what content is getting the best response. Without a doubt, the highest click through rates in our emails are on video links. This comes as no surprise, since smart phone usage is soaring and, according to a 2011 Nielsen reports, 40% of adult US mobile phone owners have a smartphone as of July 2011. If you are looking for just one way to improve your online marketing – whether it is on Facebook, your website, or in your email, do this: Buy a video camera and get someone trained someone to use it! For beauty schools, the opportunities are endless. Here are just a few suggestions:

1. Interview a successful graduate.

2. Demonstrate a hairstyle.

3. Film a day in the life.

4. Interview an instructor.

5. Video an inspirational moment, volunteer event, or graduation.

Get someone trained on basic editing, including voice-over and music backgrounds. Create your YouTube channel and start posting. If you want to get your message across loud and clear in email, the value of video cannot be ignored!

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